CRDE 1385 - Introduction to Hospitality Marketing *

Quarter Credit Hour(s): 2

Prerequisite(s): None

This course gives an overview of marketing principles including promotions, advertising and public relations. The course discusses the differences between marketing and sales and how basic marketing principles apply to different types of food service operations. Students develop a marketing plan for their concept operations. The course services as a guide on how to properly market your business through successful strategies.